Hope and healing in the fight against breast cancer

RALEIGH, N.C. (WNCN) — Keisha Justice, the founder of Pretty Essentials Women’s Boutique, has a mission to support women navigating the complexities of breast cancer. With a deeply personal story rooted in her mother’s battle with the disease, Keisha has dedicated her entrepreneurial journey to helping others impacted by similar challenges.

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Founded with the vision of creating a supportive community for those “thriving and surviving,” Pretty Essentials offers a range of essential products, including mastectomy bras, breast forms, and wigs. Beyond product offerings, Keisha emphasizes the importance of emotional support, particularly for patients in rural and underserved areas of North Carolina. 

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In addition to her boutique, Keisha is the driving force behind the Bosom Buddies Foundation, a heartfelt initiative established in memory of her mother. The foundation aims to bridge the gap for women seeking support by providing them with resources and connections to local assistance, fostering a sense of community.

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