{"id":1052,"date":"2026-05-21T22:08:14","date_gmt":"2026-05-21T22:08:14","guid":{"rendered":"https:\/\/raleighmovingnews.com\/?p=1052"},"modified":"2026-05-21T22:08:14","modified_gmt":"2026-05-21T22:08:14","slug":"ceo-of-nil-enforcement-reminds-frustrated-schools-these-are-your-rules-we-just-enforce-them","status":"publish","type":"post","link":"https:\/\/raleighmovingnews.com\/?p=1052","title":{"rendered":"CEO of NIL enforcement reminds frustrated schools: These are your rules, we just enforce them"},"content":{"rendered":"
\n

RANCHO PALOS VERDES, Calif. (AP) \u2014 While frustration mounts across college sports and talk of breakaway conferences hits the hallways at conference\u2019s spring meetings, the leader of the agency formed to police name, image and likeness payments has a simple reminder: These are the rules you wrote.<\/p>\n

Read more Alexander Rossi is expected to start the Indianapolis 500 after medical team clears him to drive<\/a><\/p>\n

In an interview with The Associated Press this week at the Big Ten meetings, Bryan Seeley, the CEO of the 11-month-old College Sports Commission, said he has actually heard more good feedback than bad as he\u2019s started making the rounds at league meetings. <\/p>\n

The problem is that the bad stuff mostly revolves around issues that could break everything apart \u2014 notably, the third-party NIL deals that have blown budgets sky high and become the fulcrum of the frustration for schools trying to figure out how to survive in an era where they pay players.<\/p>\n

\u201cI was hired to launch the CSC and enforce the rules as written,\u201d Seeley said. \u201cIt is totally fine with us if the rules end up changing if there is consensus to change those rules. But until that happens, we\u2019re going to enforce the rules as written and that\u2019s what we were told to do.\u201d<\/p>\n

Some athletic directors see an \u2018unsustainable\u2019 model<\/h3>\n

Michigan State atheltic director J. Batt summed up the feelings of some administrators in California this week when he called the college system as it currently stands \u201cunsustainable.\u201d<\/p>\n

\u201cWe\u2019ve got to evolve the system,\u201d Batt said. \u201cThat (has) potential for a lot of different tracks. Primarily, evolving the CSC to meet what has become an evolving landscape is important. The current state isn\u2019t working.\u201d<\/p>\n

Batt\u2019s comments came less than 24 hours after Ohio State AD Ross Bjork openly wondered to cbssports.com about the Big Ten potentially breaking away from the pack and writing its own rules. Washington AD Pat Chun told the website \u201cwe created this fraudulent market to be able to compensate our athletes.\u201d<\/p>\n

The comments came in the same week that saw hopes scuttled again for federal legislation to resolve some of these problems. <\/p>\n

The Congressional Black Caucus and NAACP leveraged the recent Supreme Court ruling that paved the way for Southern states to redraw Black-majority districts into a call for Southern sports leaders, especially in the SEC and ACC, to speak up. House Minority leader Hakeem Jeffries said: \u201cIf the SEC schools are for it, we are against it.\u201d<\/p>\n

Commission gets a win in arbitration that doesn\u2019t solve all the problems<\/h3>\n

Seeley flew to California a week after from what the CSC would term a win. In the first challenge to the CSC rejecting an NIL deal \u2014 one involving contracts for Nebraska football players \u2014 an arbitrator ruled in favor of the commission.<\/p>\n

Seeley said \u201ca lot of foundational issues were addressed in that one.\u201d Namely, the arbitrator ruled that a multimedia rights group \u2014 in Nebraska\u2019s case, Playfly \u2014 could be deemed an \u201cassociated entity,\u201d which is key because the CSC is asked to evaluate all NIL deals that come via associated entities. Attorneys for athletes in the $2.8 billion House settlement responded by asking the judge now overseeing the landmark case to clarify whether the CSC is properly classifying thir parties like Playfly as \u201cassociated entities.\u201d<\/p>\n

The arbitrator also dinged Nebraska and Playfly for \u201cwarehousing\u201d the players\u2019 NIL rights \u2014 essentially securing them for a purpose to be named later instead of having an actual deal to use them right away. <\/p>\n

Seeley said potentially a more serious problem is schools making guarantees about third-party NIL payments to players while recruiting them from the transfer portal, which is not allowed under NCAA rules. Deals aren\u2019t supposed to be signed until after the athletes are enrolled. <\/p>\n

Read more Elliott Avent, NC State baseball coach for 30 years, retiring from \u2018dream job\u2019 at season\u2019s end<\/a><\/p>\n

\u201cAnd they are now finding it quite difficult to submit compliant NIL deals to meet those obligations,\u201d Seeley said. \u201cAssuming that is true, that is clearly a problem. The question is, how should the industry attack that problem? You\u2019re seeing differences of opinion, in some ways based on whether you\u2019re a school who made those commitments or didn\u2019t.\u201d<\/p>\n

The CSC says it has cleared more than 26,000 NIL deals worth some $242.3 million through May 1 since its launch. <\/p>\n

Seeley says schools, not CSC, responsible for delays in approving cases<\/h3>\n

Seeley said he hears criticism about a slow timeline to clear deals, which can leave schools in limbo, unsure if certain players are eligibile. But the CEO calls that a \u201cfalse narrative.\u201d<\/p>\n

\u201cDeals are being held up because they don\u2019t comply with the rules,\u201d Seeley said. \u201cAnd many times when we ask for information about the deals, we get no response, a partial response that doesn\u2019t answer our question, or, increasingly, false responses, which causes delays.\u201d<\/p>\n

Four months ago, at the NCAA Convention in Washington, Seeley made an impassioned plea for each 68 Power Four school to sign a so-called \u201cparticipation agreement\u201d that would lock in the CSC\u2019s authority.<\/p>\n

It will not go into effect until all the schools sign it but many have refused. Some have cited guidance from state attorneys general who say it\u2019s illegal for a public university to sign away its right to take legal action, the likes of which could still take place in the Nebraska case. <\/p>\n

Seeley views the agreement, along with federal legislation, as being important but still believes the CSC can be effective with those issues undecided.<\/p>\n

Big Ten commissioner Tony Petitti agrees that the real drivers of change won\u2019t come from Washington but from conferences themselves.<\/p>\n

\u201cCan we get to make adjustments that we think we need, based on the real-time experiences of what\u2019s happened?\u201d Petitti said. \u201cAnd what\u2019s sustainable about that? How does it impact what we\u2019re doing going forward? Because we\u2019re going to still face that with or without Washington. So we\u2019ve got to be willing to come up with some sustainable model.\u201d<\/p>\n

Seeley said the CSC wants to work with whatever model the schools develop. What he refuses to do is accept blame for enforcing the rules.<\/p>\n

\u201cWe didn\u2019t write the rules,\u201d he said. \u201cBut the issue now is not, is the CSC broken or not working? The issue is a lot of schools apparently didn\u2019t follow the rules.\u201d<\/p>\n

___<\/p>\n

AP college football: https:\/\/apnews.com\/hub\/ap-top-25-college-football-poll and https:\/\/apnews.com\/hub\/college-football<\/p>\n

Read more WNBA faces an odd statistic. Home teams have only won 29% of games<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

RANCHO PALOS VERDES, Calif. 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