From finance to fragrance: a bold leap into entrepreneurship

RALEIGH, N.C. (WNCN) — In an inspiring move that speaks to the power of personal reinvention, Alana Gilbert has traded her career in the financial industry for a new passion: entrepreneurship. Launching her own brand, Mind Body & Scents, Gilbert aims to change the narrative around self-care and promote eco-conscious living through luxurious home fragrances.

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After years navigating the fast-paced world of finance, Gilbert found herself at a crossroads. It was during this challenging time that she recognized the importance of self-care, both for herself and for women everywhere. This realization became the catalyst for her bold transition into the entrepreneurial realm.

“Self-care isn’t selfish; it’s a necessity,” Gilbert says. With this mantra in mind, she set out to create products that empower women to prioritize their well-being. Mind Body & Scents offers an array of eco-friendly home fragrances crafted from FDA-approved coconut soy wax and natural wood wicks, designed to fill homes with clean, luxurious scents.

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As a proud mother, Alana resonates deeply with the desire to provide for her son while building a legacy that champions women’s self-care. She encourages others to embrace their personal journeys and take steps toward what they truly desire in life, emphasizing that it’s never too late to pursue one’s passions.

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